Busy Men Over 35

Lose 10 to 35 Lbs and Rebuild Your Physique in 12 Weeks — Guaranteed, Or We Work For Free.

Without screwing up your schedule, lifestyle, or losing all of the things you enjoy. A completely custom program built around your time, business, and real life — not just a perfect version of it.

Limited spots available each month due to demand.

10,000+
Clients Coached
Online
9 Months
Average Client
Retention
15 Years
Years Coaching
Top Performers
Clients in 47 Countries
MUSCLE & FITNESS MEN'S HEALTH MUSCLE & FITNESS MEN'S HEALTH
The Real Problem

You're Not Failing Because of Willpower. You're Failing Because of the Wrong Plan.

Generic Programmes Don't Work for You

Every plan you've tried was built for a 25-year-old with free time and no responsibilities. You're 40, you travel, you work late, your schedule changes constantly — and nobody has ever built a programme around that reality.

Coaches Who Disappear After the Sale

You paid good money. Got a PDF and a monthly check-in. Then life happened and nobody noticed. That's not coaching — that's a subscription that doesn't care whether you get results.

Waiting for the "Right Time" That Never Comes

You keep telling yourself you'll start when things calm down. They don't. The weeks turn into months. The gap between who you are and who you want to be gets wider — and the cost of waiting compounds.

Conflicting Advice That Leaves You Confused

Keto, fasting, high volume, low volume — the internet says everything and its opposite. The real problem isn't information. It's not having a coach who can look at your data and tell you exactly what's wrong.

The truth is: it's not your age, your metabolism, or your genetics.

It's that you've never had a programme actually built for your life.

See If You Qualify
Elliott Upton, founder of Elements Online Coaching
About Elliott

15 Years Coaching at the Highest Level.
Zero Tolerance for Average Results.

My name is Elliott Upton, founder of Elements Online Coaching. Before launching Elements, I spent 15 years coaching at the highest level of the personal training industry — working with some of the most demanding, time-pressed, high-performance men on the planet and personally supervising thousands of physique transformations.

I built Elements with one purpose: to take everything I learned at the top of this industry and deliver it online — with the same standard of coaching, the same accountability, and the same non-negotiable commitment to results.

My team has now coached over 10,000 clients. We don't get that by being average.

15 Yrs Industry Experience 10,000+ Clients Coached Men 35-55
The Mechanism

The Precision Performance System

Most coaches send a plan and hope for the best. Elements builds a fully tailored protocol based on your lifestyle, schedule, training history, and hormonal baseline — then adjusts it in real time based on weekly data.

01
PersonalisationLifestyle Mapping

Your programme is built around your actual schedule — not a perfect one. Whether you travel constantly, work 60-hour weeks, or train in a hotel gym three times a week, your plan is built for that reality from day one. No excuses needed. We work with your life.

02
Weekly AdjustmentsProgressive Precision Programming

This is not a fixed 12-week plan. Every week, your coach reviews your data — progress, recovery, schedule changes — and rewrites your programme accordingly. If something isn't working, it gets fixed within days. Not weeks. Not at your next scheduled call. Immediately.

03
Daily AccessCoached Accountability

VIP clients have direct messaging access to their coach through the app throughout the week. Your coach monitors your check-ins and responds same day. Not a forum. Not a ticket system. A real coach who notices when you go off track — and fixes it before it compounds.

04
Clinical DataBlood Work Analysis

We look under the bonnet. Your blood markers — hormones, thyroid, metabolic health, inflammation, vitamin and mineral status — are reviewed and interpreted so your nutrition, training and recovery are built on what your body is actually doing. Your progress is measured objectively, not through guesswork.

Client Results

Real Men. Real Lives. Real Stress. The Same Results.

Specific outcomes from real clients with real schedules — professionals, business owners, men who said they didn't have the time.

Elements client transformation Elements client transformation Elements client transformation Elements client transformation Elements client transformation Elements client transformation

Case Study 01

Martin, Age 30

12 Weeks
Metric Before After
Body Weight91 kg84 kg −7 kg
ProgrammeNo structure, no coachPrecision Performance System
ResultStuck, no progress7 kg lost in 12 weeks

"Training with Elliott and Elements gave me back the structure I had been missing for years."

— Martin, Age 30

Case Study 02

Kwame, Age 30

12 Weeks
Metric Before After
Body Weight97 kg77 kg −20 kg
TimeframeStuck for years12 Weeks
Total Lost—20 kg in 12 weeks

"I had tried everything before Elements. 20 kg gone in 12 weeks and I finally understand why everything else never worked."

— Kwame, Age 30

“Training with Elliott and Elements literally saved my life.”

Adam, Age 35

“I went from 77 kg to 62 kg. The weekly adjustments made all the difference — nothing I had tried before came close.”

Carlos, Age 35

“At 55 I didn’t think results like this were still possible. 9 kg down and I feel 10 years younger.”

Mark, Age 55
Qualification

This Programme Is For Specific Men.

This Is For You If…

You're a man between 35 and 55 who is successful professionally but has let your body slip
You travel, work long hours, or have a schedule that changes week to week
You've tried programmes before and they didn't work or the coach disappeared
You want accountability and expert guidance, not another PDF and good luck
You have a specific event or milestone and you're ready to act on it now

This Is Not For You If…

You're looking for a cheap template programme or a low-commitment option

You're not prepared to do weekly check-ins and implement your coach's feedback

You want someone to do it for you while you remain completely passive

You're not serious about investing in your health — just browsing for now

The 12-Week
Transformation Guarantee

If you follow the programme, complete your weekly check-ins, and implement your coach's adjustments for 12 weeks — and you do not see a measurable, visible change in your physique — we will coach you for an additional 4 weeks at no charge.

We don't collect money and disappear. Your results are our reputation.

Trustpilot · Rated Excellent

In their words, not ours.

Genuine five-star reviews from Elements clients — real men with real schedules.

Judgment free, personalised approach

Judgment free, personalised approach to achieving fitness / lifestyle goals. Life kicked my ass, usual excuses all valid (job, kids, parents, time) meant I was unhealthy and unfit. Having not been a gym for 15 years, never lifted a weight in my life and was the heaviest I'd ever been I needed to change. Tempted by GLP1's the research told me that I'd need to change my lifestyle, move more, eat better. Watching Elliott on socials for months I decided to give online coaching a go. 20 weeks, 5 months in and I'm thriving. Coached by Ben, judgement free and incredibly patient. I have a nutrition programme, I have a training programme, I'm lifting weights safely and consistently in my garage! There is a whole community of people supporting each other, we have education, regular checkins and feedback. I genuinely thought programmes like this were not for people like me. If you want change, willing to work hard and be consistent regardless of your ability this is absolutely the place for you.

Verified Trustpilot Review

Above & Beyond

Many times in life I've been told, "you only get what you pay for." And while there are exceptions to every rule, it is simply not the case with Elliott and his team — because what you get here is far more than you expect. I had never used a personal trainer before, online or in person. I always considered myself active, healthy, and generally in decent shape, so I never felt the need. But like everyone, I'm not getting any younger, and training — and life — was becoming exhausting. I needed a change, something to shake things up. After hours of reading, considering, and contemplating, I decided to try Elliott's hybrid training option. Not knowing what to expect was honestly more daunting than the programme itself, but from day one, Elliott and his team have been superb. They've checked in more often than they're required to, guided me, advised me, supported me, and encouraged me every step of the way. The results speak for themselves: my confidence has grown, my body shape has changed for the better, my sleep has improved — and the list could easily go on. This has been one of the best decisions I've made for my health and wellbeing.

Verified Trustpilot Review

I've tried so many trainers before

I've tried so many trainers before, but I never really got too far with any of them.. they didn't seem to listen or understand how I needed to train, always pushed the intensity far too quickly, which left me in unsafe situations or worse..injured. When I started with Elements, they took the time to listen to all of that and built a programme that let me move better, learn the fundamentals properly and progress at a pace that felt right.. At the time of writing, it's been so effective already… I'm stronger than I've ever been, genuinely enjoying my training for a first time and I feel supported, confident every time I step into the gym. I'm so excited to see how far I can take this in the future. Elements forever!

Verified Trustpilot Review

A fantastic online coaching team

A fantastic online coaching team. I've been exercising & eating clean for years, but wasn't getting results…. Until I found Elements. The coaches are great, the program bespoke & the guidance & education is fantastic. I have been training with them for one year now & I'm in the best shape I've ever been!! I love going to the gym now as the coaching has given me so much more confidence. If you are on the fence about joining, just do it! It will be the best decision you've made to look after yourself.

Verified Trustpilot Review

True results - they do what they say!

Best thing I have done and wish I had signed up to Elements earlier! I have tried a number of different platforms to help loose weight and support with planning my exercise. Elements is the only one I have stuck with and seen results. What is different about Elements is how bespoke it is for you and the additional support and education. Things are tailored and changed to make it work for you not just generic exercise and nutrition advice. This includes adapting workouts for the equipment you have (great if travelling or on holiday and in a different gym or no access to a gym) and thinking and planning around up coming events in your life. Also all of the additional education and videos you have access to means this is a change for good as you understand and build the knowledge as to why you are doing things. Every exercise programmed has a video so if you are unsure you can watch to help with form so great for beginners all the way up to those who are more experienced. The app keeps track of all of your stats which means you are monitored all the way. There is a great community available to help keep encouraging you or offering advice when you are not sure. And last but not least the coaches are there to challenge and push you. Supportive but also straight talking which is just what I needed. 10kg down in 12 weeks and getting strong!

Verified Trustpilot Review

More than a plan, the support to actually follow through

Elements Online coaching has been a real turning point in how I train, progress and show up for myself. What I've really valued is that it's not just a generic plan. It genuinely feels tailored to me, my lifestyle, my goals, my challenges and the reality of everyday life. The training is structured and challenging enough to keep me progressing, but still adaptable around work, travel, energy levels and everything else life throws in. This is the first programme that has actually helped me achieve my goals and, more importantly, sustain them. I've built strength, confidence and consistency in a way that feels realistic long term, rather than something I can only stick to for a few weeks before life gets in the way. The coaching support has also made a huge difference. It's not just a case of being handed a programme and left to get on with it. There's education, clear guidance, feedback, accountability and encouragement, which has helped me stay focused without feeling overwhelmed. The supportive community is a real added bonus too. For me, the biggest shift has been feeling stronger, more capable and more confident in my training, while completely overhauling my body composition in a sustainable way. I'd definitely recommend Elements Online to anyone who wants proper coaching, a clear plan and a supportive approach that actually fits into everyday life.

Verified Trustpilot Review

Hybrid online coaching

I had been looking at joining Elements online coaching for a long time but always found a reason not to do it. When I did join, I regretted not having joined sooner. The coaching is second to none, the platform is next level (the abundance of information you have access to with regards to all things health and fitness is phenomenal), and the community in the app is also amazing. I have had PT's and online coaches for over 20 years and not one has compared to Elements. THE BEST online coaching experience I've ever had.

Verified Trustpilot Review

Elliot and Elements — the team you want on your side

Elliot and his team are next level in online coaching. Elements offer different levels of pricing depending on how often you need engage with your HUMAN coach. On top of the programme which includes nutrition and exercise programme Elliot does educational videos focussing on a topic at a time. I appreciate his no BS attitude. I'm on Hybrid which a perfect plan for me. The programme in your app has short videos for every exercise so you can get the form right. My trainer gets in touch weekly to see if there are any special tweaks we need to make in the next week, for example holidays or if you are out of your usual routine. It's real people reacting to the nuances of life to help you reach your goal. If you follow this programme you DO NOT FAIL. And as an added bonus you gain a lovely community of like minded people.

Verified Trustpilot Review

Outstanding coaching team

The support & coaching offered by Elements is second to none. Their knowledge & the education I've learned has been phenomenal. They genuinely want you to succeed & help provide all the tools you need to do so. I would absolutely recommend them to anyone.

Verified Trustpilot Review

Try it, you will not look back

I started with Elements 12 weeks ago now. I have just finished my first cycle. I say first as it really was a no brainer to carry on to a second. Not because I haven't achieved what I wanted, quite the opposite, but because I have seen such massive changes that I want to continue. I am 9kg down, I know that matters to a lot of people. But more importantly, I feel stronger, healthier, my knowledge of my own body and how to make it function to the best of its ability has changed massively. My body is leaner and stronger than it ever has been. I am saying yes to things I never thought I would. The support I have had from Dan (my trainer) has been amazing. Bespoke training plans adapted as needed to fit in with my lifestyle and injuries. Food plans to help take the thought process away. They make it as easy as possible for you to succeed. The learning that is there for all to listen to, is outstanding on their platform. Support from other clients is also there, with an amazing community. I honestly can't recommend them enough.

Verified Trustpilot Review

Professional

Professional, real straight to the point company with great videos to listen to help support my online program and provides educational material so I can understand more.

Verified Trustpilot Review

Very well educated and informed coaches

Very well educated and informed coaches who have helped me get real results despite multiple chronic illnesses.

Verified Trustpilot Review

Apply Now

See If You Qualify

Elliott's team accepts a limited number of new clients each month. Complete the questions below — it takes under 2 minutes.

Step 1 of 10
10%

What is your age?

Your profession?

Marital status

This may be relevant if the financial decision requires two people to be present.

What's the main result you're looking to achieve?

Have you invested in coaching or a fitness programme before?

What have you tried so far to achieve your goal?

What's the biggest struggle or issue holding you back that you need our help with?

When would you like to begin ideally?

When it comes to your health and physique, where are you at right now?

What are you prepared to invest in coaching?

A quick note before you choose: we don't offer bespoke coaching for less than £200 per month. If that isn't the right fit for you at the moment, please don't proceed with your application — we want to make sure the programme is right for you before we ever get on a call.

Tell us in your own words why you're applying to start coaching with us and why you're the right fit for Elements as a client?

Almost there — where should we send your call confirmation?

We'll reach out within 24 hours on WhatsApp.

No charge. Limited spots available each month.

No problem at all.

Timing isn't always right. Drop your details below and when you're ready, we'll already know who you are.

We won't spam you. We'll reach out when the time makes sense.

Got it — we'll be in touch.

When the timing is right, come back. We'll already know who you are.

Apply to Work With Us.