Busy Women 30 to 50

Lose 15 to 30 Pounds, Drop a Dress Size in 12 WeeksGuaranteed, or We Work For Free

Without crash diets, restriction, or giving up the life you enjoy. Built around the body and the life you have now.

Limited VIP spots available each month. Takes 2 minutes.

10,000+
Clients Coached
Online
9 Months
Average Client
Retention
15 Years
Years Coaching
Top Performers
Clients in 47 Countries
WOMEN'S HEALTH WOMEN'S FITNESS HEAT MUSCLE & FITNESS MEN'S HEALTH WOMEN'S HEALTH
The Real Problem

You're Not Failing Because of Willpower. You're Failing Because of the Wrong Plan.

Generic Programmes Don't Work for You

Every plan you've tried was built for a 25-year-old with free time and no responsibilities. You've got a career, a family, a life that doesn't pause — and nobody has ever built a programme around the body and the schedule you actually have.

Coaches Who Disappear After the Sale

You paid good money. Got a PDF and a monthly check-in. Then life happened and nobody noticed. That's not coaching — that's a subscription that doesn't care whether you get results.

Waiting for the "Right Time" That Never Comes

You keep telling yourself you'll start when things calm down. They don't. The weeks turn into months. The gap between who you are and who you want to be gets wider — and the cost of waiting compounds.

Conflicting Advice That Leaves You Confused

Keto, fasting, high volume, low volume — the internet says everything and its opposite. The real problem isn't information. It's not having a coach who can look at your data and tell you exactly what's wrong.

The truth is: it's not your age, your metabolism, or your genetics.

It's that you've never had a programme actually built for your life.

See If You Qualify
Elliott Upton, founder of Elements Online Coaching
About Elliott

15 Years Coaching at the Highest Level.
Zero Tolerance for Average Results.

My name is Elliott Upton, founder of Elements Online Coaching. Before launching Elements, I spent 15 years coaching at the highest level of the personal training industry — working with some of the most demanding, time-pressed, high-performing women and personally supervising thousands of transformations.

I built Elements with one purpose: to take everything I learned at the top of this industry and deliver it online — with the same standard of coaching, the same accountability, and the same non-negotiable commitment to results.

My team has now coached over 10,000 clients. We don't get that by being average.

15 Yrs Industry Experience 10,000+ Clients Coached Women 35-50
The Mechanism

The Precision Performance System

Most coaches send a plan and hope for the best. Elements builds a fully tailored protocol based on your lifestyle, schedule, training history, and hormonal baseline — then adjusts it in real time based on weekly data.

01
PersonalisationLifestyle Mapping

Your programme is built around your actual schedule — not a perfect one. Whether you're juggling work and family, travel often, or train from home three times a week, your plan is built for that reality from day one. No guilt, no all-or-nothing. We work with your life.

02
Weekly AdjustmentsProgressive Precision Programming

This is not a fixed 12-week plan. Every week, your coach reviews your data — progress, recovery, schedule changes — and rewrites your programme accordingly. If something isn't working, it gets fixed within days. Not weeks. Not at your next scheduled call. Immediately.

03
Daily AccessCoached Accountability

VIP clients have direct messaging access to their coach through the app throughout the week. Your coach monitors your check-ins and responds same day. Not a forum. Not a ticket system. A real coach who notices when you go off track — and fixes it before it compounds.

04
Clinical DataBlood Work Analysis

We look under the bonnet. Your blood markers — hormones, thyroid, metabolic health, inflammation, iron, vitamin and mineral status — are reviewed and interpreted so your nutrition, training and recovery are built around what your body is actually doing, including where you are in your cycle or perimenopause. Your progress is measured objectively, not through guesswork.

Client Results

Real Women. Real Lives. Real Stress. The Same Results.

Specific outcomes from real clients with real schedules — professionals, mothers, business owners, women who said they didn't have the time.

Elementsclienttransformation Transformation Monica - Elements client transformation

Case Study 01

Clare, early 40s

Dropped 50kg+
Before

Overweight, in serious pain, and unfit. She suffers from axial spondyloarthritis and was told by her doctors that she would end up in a wheelchair. She'd tried everything and came to Elements as a last resort.

What we did differently

We treated her as an individual. We took time to understand her pain, her limitations, and built a plan to manage the pain, reduce the stress on her body and get her in shape at a pace that her system could manage.

After

She dropped over 50kg in just over 12 months with us and is still pushing as we speak. She's overcome challenges that she never thought possible and watched her life come back.

Case Study 02

Rebecca, early 30s

Dropped 25kg+
Before

Overweight, unconfident, and unfit. She wanted to drop a pant size and keep up with her kids, but she could only train at home, so she was sceptical that online coaching would work for her.

What we did differently

We built her a plan to train at home 3 to 4 days a week that fit around her life as a busy mum and career woman, instead of asking her to reorganise everything around the gym.

After

She dropped over 25kg and felt confident enough to wear the little black dress she hadn't worn since her early 20s.

Case Study 03

Monica, age 35

Gained lean muscle
Before

She didn't want to lose much weight. She wanted to feel better and look great in a bikini again.

What we did differently

We didn't train her for fat loss. We trained her for performance and to build muscle that accentuated her natural shape.

After

She dropped 3kg but gained a significant amount of muscle, felt better than ever in a bikini, and saw her abs for the first time in her life.

“Honestly, signing up was the best thing I’ve ever done for myself. Almost 35kg down and I actually feel like me again.”

Sarah M. · Manchester

“It’s not just a body thing. My whole week runs better. Having someone actually reply and adjust things when life gets messy is what made it stick this time.”

Rebecca T. · Surrey

“The training rebuilt my body. The check-ins rebuilt my head. If you put the work in, it just works — there’s no guessing.”

Hannah K. · Leeds

“I’m 47, two kids, and thought I’d missed my window. Six months in I’m stronger than I was in my twenties and finally sleeping properly.”

Emma J. · Bristol

“What I liked was the honesty. My coach told me what wasn’t working and changed the plan instead of just telling me to try harder.”

Claire D. · Edinburgh

“Down 14kg and off two medications. My GP asked what I’d changed. I told her I finally stopped doing it on my own.”

Louise P. · Birmingham
Qualification

This Programme Is For Specific Women.

This Is For You If…

You're a woman between 35 and 50 who wants the weight off and is honest about it
You've got a full life — work, family — and little time that's just for you
You've tried programmes before and they didn't work or the coach disappeared
You want accountability and expert guidance, not another PDF and good luck
You have a specific event or milestone and you're ready to act on it now

This Is Not For You If…

You're looking for a cheap template programme or a low-commitment option

You're not prepared to do weekly check-ins and implement your coach's feedback

You want someone to do it for you while you remain completely passive

You're not serious about investing in your health — just browsing for now

Client Stories

Real Women. Real Results.

Hear it from the women who stopped guessing, followed the system, and got their bodies — and their confidence — back.

Andrea

Lost over 35kg — and still going.

Helle

Took a chance — and only regrets not starting sooner.

A Life-Changing Journey

Inside one Elements student's transformation.

Emma

Changed her life after 50 — and never looked back.

The 12-Week
Transformation Guarantee

If you follow the programme, complete your weekly check-ins, and implement your coach's adjustments for 12 weeks — and you do not see a measurable, visible change in your body — we will coach you for an additional 4 weeks at no charge.

We don't collect money and disappear. Your results are our reputation.

Trustpilot · Rated Excellent

In their words, not ours.

Genuine five-star reviews from Elements clients — real women at every stage of life.

Coaching that actually fits you

Elements Online Coaching truly is life-changing. My circumstances are quite unique, and after some negative experiences with PTs in the past, I felt really apprehensive about joining but I had no need to worry. Elliott and the team take the time to understand you and build something that actually works for your life (not just a generic plan). What really sets it apart is the ongoing support. It's not a case of "here's your plan, good luck" — Elliott and your PT (big shoutout to Dan!) are always there. They check in, listen, adapt things when needed, and answer all my random questions. There's also a whole community where you can speak to and learn from others on a similar journey, plus a huge library of educational videos. Everyone is so supportive and non-judgmental. I'm 9 weeks in now and I feel stronger, more confident, and have a much better mindset around training and food. For the first time in a long time, if not ever, I can actually see myself getting to where I want to be. If you're on the fence — especially if you've had mixed experiences before — I honestly couldn't recommend Elements highly enough.

Verified Trustpilot Review

Life-Changing Support During Perimenopause

I joined Elements after months of feeling frustrated, defeated, and completely out of control of my body. Perimenopause had changed everything. Despite eating fewer calories and running more than ever, I was still gaining weight. I even visited my GP because I was convinced something was wrong, only to be told that these changes were something I had to accept. My blood pressure was rising, my confidence was at an all-time low, and I no longer felt like myself. Finding Elements has been one of the best decisions I've ever made. From day one, the team helped me understand that it wasn't about working harder — it was about working smarter. They taught me how to properly fuel my body, prioritise strength training, and approach health and fitness in a way that actually works during perimenopause. 5 months into the programme, I'm already 2 stone lighter, fitting back into clothes I'd written off, and feeling stronger, healthier, and more confident than I have in years. Most importantly, I feel like me again. The support from Dan Ramirez and Elliott Upton has been exceptional. If you're struggling with weight gain, low energy, or loss of confidence during perimenopause, I can't recommend Elements highly enough. It has truly been a game changer.

Verified Trustpilot Review

I'm 55, menopausal and in the best shape of my life

Having been a yoyo dieter my whole life and having done every diet under the sun, I've finally found a programme that is knowledge-based and makes sense. I love that I'm being encouraged to become strong rather than just lose weight and my body has changed shape more than ever before. And I'm in the menopause with all the symptoms that it throws at you. This is an inexpensive, resource-based solution that delivers results.

Verified Trustpilot Review

Life changing

Having followed Elliott for a while on Instagram, I signed up to the VIP programme at the start of March and I can honestly say it's changed my life. At 51 years old, and peri-menopausal, I'm getting lean and strong for the next stage of my life. A programme that is unique to me and adapted for travelling, meals out, busy days etc. I'm 14 kilos down and feeling stronger and more in control than ever. The amount of content on the educational platform that Elliott provides is second to none. An explanatory video for every exercise/move in your training programme. Direct messaging to Elliott and your assigned PT, and a community platform to connect with other people on the programme. My husband signed up 6 weeks ago - as a type 1 diabetic Elements have been able to write an programme for him too - and I can't wait to see where we get to on this journey together.

Verified Trustpilot Review

The answers are all here — take control of your life

I've tried many things in the past to "battle the bulge". Finding Elliot and Elements Fitness was a blessing. There is constant support and help whenever needed. Anything from training to nutrition, encouragement and yes, the occasional kick in the a$$. I see a lot of women saying they can't lose weight no matter what. I'm 57, post menopausal, have a chronic medical condition (RA), and an artificial knee. There IS a way to regain control of your body and it's here. Forget what you think you know, follow your trainer and trust the program 100%. It's not easy but it's easier than living in a body that I wasn't comfortable in, that I was ashamed of. You can make a change and stick to it or keep making excuses as to why you can't lose the weight / get into shape. The amount of knowledge and education available at Elements is unmatched. My trainer has the patience of Job and he really gets me. Training hard and lifting heavier can be intimidating, but help and support is here. The online forum community is an amazing place to be. Man or woman, you'll find peers here who've been where you are and are taking the same journey. I highly recommend Elements!!

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I have followed Elliott for a while now...

I have followed Elliott for a while now on Instagram because it is clear he has decades of experience and shares honest but knowledgeable advice and especially as a woman who's just turned 40 his knowledge of female health is second to none. I signed up a month ago to the VIP membership and I have to say no regrets. The connection to my coach and Elliott is frequent enough to be supportive whilst letting me focus and crack on. They're always there and very responsive and interactive. I always thought of myself as quite knowledgable but genuinely realise now that's not the case with nutrition or training to get the best results. Elliott and the team are helping me building knowledge and habits for a lifetime. I won't be stopping at 12 weeks, I'm enjoying seeing how my body is responding to this investment so I can be dancing on cruise ships in my 90s!

Verified Trustpilot Review

Simply The Best

I'm now in my 5th month with Elements and can honestly say their level of coaching, support and education is way above anything I've ever experienced before. As someone who has been into fitness for 40+ years, I've been coached by a number of personal trainers, a couple of whom I thought were good but, no, now I've experienced Elements coaching, I now realise how poor my previous training and support was. I initially joined Elements Hybrid for 3 months as I really did not know what to expect from online training. I have since signed up for 12 months. I have my own trainer who initially set out a training plan for me (not a generic one) specifically based on my lifestyle/goals/time constraints/equipment available to me (I train from home) besides setting me my own macro goals. We touch base each week to see how the week has gone then a total review is carried out each month and any changes needed made. Any concerns at all times, support is there with either my trainer, Elliott himself or the wonderful community. The education and support we are given is incredible. Would I ever go back to any other form of personal training? Definitely not. Now I've experienced the best, I'll continue even once I've achieved my goals.

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It sounds dramatic to say joining...

It sounds dramatic to say joining Elements has changed my life but in this case it's true. I've been training with Elliott and Elements for a couple of years now and have achieved various goals within that time, weight loss, strength goals, mental health goals and all round life improvements. The support, education and accountability of the Elements coaching sets it apart from any other fitness programme. The trainers are second to none. I can't speak highly enough of the mindset Elements gives you and I would (and have) recommend it to anyone.

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Elements Has Really Changed my Life!

Elements has really changed my life! & have benefited in ways that I thought could never happen. Everything from the guidance, extensive educational platform, monitoring, motivation & discipline that is instilled to reach my body goals. The knowledge the trainers have is just such an eye opener. There are so many examples of how I've benefited, from feeling younger, stronger, looking amazing, clothes fitting so much better, getting compliments on how I look, knowing what, when & how to eat proper foods. I have always had high cholesterol levels & doctors were never able to really help other than give advice. Elements has changed that, cholesterol levels & blood markers are all spot on perfect. I will be with Elements for the foreseeable future, meaning forever! Do join Elements & I can pretty much guarantee you'll live the best quality of life you have been given.

Verified Trustpilot Review

Elements has been Life changing......

Joining Elements literally changed my life. I live with illness and had always thought there's no way I can do that, I had tried face to face PT before and there was no way I thought online would work! But here I am over 40kg down and stronger than I have ever been and that's down to the wonderful team at Elements, the support is exceptional, there is always someone on hand should you need them, much better than any in person PT experience I've had. What truly sets them apart is the education, the nutritional education has been a game changer. I now understand why I do what I do in the gym and why I eat what I eat. Best investment I've ever made in myself.

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A fantastic online coaching team

A fantastic online coaching team. I've been exercising & eating clean for years, but wasn't getting results…. Until I found Elements. The coaches are great, the program bespoke & the guidance & education is fantastic. I have been training with them for one year now & I'm in the best shape I've ever been!! I love going to the gym now as the coaching has given me so much more confidence. If you are on the fence about joining, just do it! It will be the best decision you've made to look after yourself.

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Outstanding coaching team

The support & coaching offered by Elements is second to none. Their knowledge & the education I've learned has been phenomenal. They genuinely want you to succeed & help provide all the tools you need to do so. I would absolutely recommend them to anyone.

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Apply Now

See If You Qualify

Elliott's team accepts a limited number of new clients each month. Complete the questions below — it takes under 2 minutes.

Step 1 of 10
10%

What is your age?

Your profession?

Marital status

This may be relevant if the financial decision requires two people to be present.

What's the main result you're looking to achieve?

Have you invested in coaching or a fitness programme before?

What have you tried so far to achieve your goal?

What's the biggest struggle or issue holding you back that you need our help with?

When would you like to begin ideally?

When it comes to your health and your body, where are you at right now?

What are you prepared to invest in coaching?

A quick note before you choose: we don't offer bespoke coaching for less than £200 per month. If that isn't the right fit for you at the moment, please don't proceed with your application — we want to make sure the programme is right for you before we ever get on a call.

Tell us in your own words why you're applying to start coaching with us and why you're the right fit for Elements as a client?

Almost there — where should we send your call confirmation?

We'll reach out within 24 hours on WhatsApp.

No charge. Limited spots available each month.

No problem at all.

Timing isn't always right. Drop your details below and when you're ready, we'll already know who you are.

We won't spam you. We'll reach out when the time makes sense.

Got it — we'll be in touch.

When the timing is right, come back. We'll already know who you are.

Apply to Work With Us